Who generally makes decisions for hiring B2B telemarketing, telesales, or appointment setting firms; marketing or sales? Or a joint decision?
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Answer:
That would depend by the company involved. outsourcing work can be a very sensitive topic within a company as it involves the poential for current employees in the company to be displaced. Often it is dealt with at VP / C level depending on how the company is structured - and each company has its own politics around a decision like that. From previous experience, I would say if it involves "transferring" people (ie instead of an inhouse sales force, move to an out of house sales force), the CFO or HR would be a good start (as it is usually a cost cutting / cost saving decision) If it involves new business development, then I'd look for whoever is in charge of sales or marketing.
Ed Wheeler at Quora Visit the source
Other answers
That depends on which department needs the service. We have worked with sales managers, marketing, business development and HR. The company structure or heirarchy also plays a role.
Amber King
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