Which companies should I apply to for a marketing internship?

Is it possible for an American expat (with beginner Chinese speaking ability) to find an entry-level Marketing position in Taiwan?

  • Hi all, I've been living in the Taipei area teaching English for almost a year. My contract is up soon, but I'd love to stay in Taipei working for a mid- to large-size company in any of the following areas: PR, Digital/ Direct Marketing, Account Coordinator, International User Acquisition/ PR for Startups (all in English). The facts: -My Chinese is just OK, not good enough for the workplace -I have agency internship experience and a Marketing degree from New York. -I am in Taipei currently. Any suggestions or expertise? Do Taiwanese companies hire English-speaking expat recent grads in Marketing? Thanks in advance. If your advice leads me to a job I owe you a dinner in Taipei!

  • Answer:

    Yes, I did exactly that, although I can speak Chinese pretty well. ...

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Yes, it's certainly possible. My Chinese is intermediate but by no means fluent or on a business-level. I worked at Saatchi & Saatchi as a digital strategist and got by without having to speak Mandarin. The agency also hired expats who didn't speak a word of Chinese. Nevertheless, there were some hurdles. For example, if the clients didn't speak English, then you were less likely to work on that account. And if your direct manager doesn't speak English, or refuses to, then you will have a problem getting hired. A lot of the employees were not fluent in English, so it meant some challenges when it came to working as a team. Rather than send a bunch of resumes to general e-mails like , do your research and see if you can get a direct contact of a manager or director. Also, start attending events run by the American Chamber of Commerce in Taipei. It's a great networking place where you'd meet expats in the mid- to senior-levels who might be in the position to hire.  If you're open to working for companies rather than agencies, you will broaden your chances of landing a job. There are lots of tech companies in Taipei who are willing to hire junior English-speaking people for accounts and PR. Good luck!

Yi Chen

Yes, there are marketing agencies here that hire non-Taiwanese employees, especially ones who deal with international business, and ones that are owned by non-Taiwanese. I visited some branding/marneting offices for interviews in late 2012 and noticed some foreigners working at these places. I've also worked with a couple agencies more recently as a freelancer. Build up your personal brand. Get yourself a resume that stands out. Strengthen your best skills. Do what you can to convince them they need you. Start with some directories: http://www.campaignasia.com/agencyportfolio/Search/Default.aspx?q=Taiwan%2C+Marketing&t=agencies http://www.designdirectory.com/Search?state=&msas=&cities=&budgets=0&specialty=&countries=198&phrase= Side note: working at a full-time job, you may not make as much money as you do teaching English.

Robert Hacala

Yes, but it's far from easy. As a non-Chinese speaker, you're at disadvantage in the Taiwanese job market, unless you use your English as an advantage in the jobs that really require native-level English.   To work your way up to a salary that is comparable to what you will receive in the US will take many years, but it's not impossible. You'll need to reach mid-level management though. In the short-term, you'll make less than an English teacher, but in 5~7 years, you'll catch up with the English teachers, and you'll have better career prospects if you prove yourself able to run a regional office. The ceiling is much much higher than an English teaching position can ever be. I recommend the tech companies here as they are more internationally focused, and the larger ones have regional offices that greatly appreciate a native speaker in the Taiwan HQ. If no marketing positions are open, you can usually get into a company via technical writing. And from there transfer to marketing.

John Lysfjord

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