Assume you have defined your target audience, however, you have no one to introduce them to you. How do you sell your product?

I think you asked two questions: (1) Who do you sell your services to? (2) How do you compel your prospect do do business with you given your lack of social proof? (1) Make sure you have a clear idea of who is the most likely person who has the authority to approve the purchase. Then you write an email asking who has the responsibility which your service can benefit. At the same time, you can ask who has the authority to say yes to the purchase, or you can defer it to the conversation you have with the user of the service. In terms of what medium to use, you can use personal emails, or lumpy mail, depending on your budget and expected value of the sales. In the long term, you may want to think about forming affiliate relationships with other non-competing product or service firms also selling to your market. (2) This is where the previous sales conversations are paramount. First figure out how much money your customer will save or make by adopting your solution. Then communicate this along with your price. If they balk at your lack of social proof, you can give early adopter discounts in exchange for referrals, case studies, and/or testimonials. Hope this helps. Last but not least, be patient. Make sure you approach and especially stay in touch with them at the right time of the year,. If you have more questions, feel free to PM me.

Start with calling them and ask them if they would want to try a year for free. Add those testimonials to the website and ask them to pay you a small fee per month. Increase the fee every year and keep adding those testimonials. 1 get a customer for free 2 get more customers for free 3 add testimonials 4 ask money 5 repeat

Connections. Set a goal to make one referred connection and do your best to sell that first person. Armed with that sale, you can convince everyone else because 'x' uses my product so you should too. This is a strategy employed by brands trying to get in with desirable retailers - I can't say that complete honesty is used every time.

I suggest 1. Have a very clear profile of your ideal customer 2. Make a list of target customers based on that profile 3. Send them a short letter that addresses what you do in as few words as practical and (crucially) what is in it for them - Savings made, ROI 4. Think through the objections you are likely to face from a gatekeeper and have some short and punchy responses to hand 5. Follow up the letter with a telephone call. I have found it is easier to get past a gatekeeper based on a letter follow up than a EMail 6. Purpose of the call is to get a first pass idea if the contact is a prospect or not and if they are a potential prospect gain agreement to stay in touch. 7. With agreement sourced stay in touch but not with salesy information. Send industry news and other items of interest (mix other peoples with your own) and case studies (you may need to offer your service at a discount or free to build case studies in the early days) 8. Keep the conversation going 9. Stay in it for the long haul

First off, since you repeated few times "lets assume" and "however"... I will assume (me too) that you are a mathematics junkie. isn't it ?! :) Well, considering the case you described, I suggest 2 different ways to tackle the "problem" : 1. Find out what's the biggest question in the head of your target audience and then give them the answer. ... then, if your answer is so compelling to your target, OFFER TO HELP THEM. I'll give you a real and an amazing example to show you how this approach works. This page (it's an answer to a question as you'll see) was created by MahiFx and it targets Forex traders. Now, if you think about it... what's the biggest question in the head of forex traders ? I can guess, it's: WHAT'S REALLY POSSIBLE IN FOREX ? So, instead of just "throwing" a bunch of stats to answer this question, MahiFx answered this in a super clever way by asking the user to enter his ANNUAL INCOME and compare it to the SUPER-TRADER john paulson. In that way, not only the interested user will get an answer, but he'll be able to visualize what's possible in the forex market... and this is what I meant when I said: if your answer is so compelling to your target Next, at the end of the page, the user will see this : Perhaps it's time to start trading ? .... Email me an Invitation and this represents the "OFFER THEM TO HELP" part So, to summarize: Step #1. Find out the biggest question in the heads of your target audience Step #2. Give them the answer to this question in a compelling way Step #3. Offer them to help if they are interested. this is where you should be able to sell your service Now, time for the second way... 2. Be the EXPERT and make your target audience ASK FOR YOUR HELP The main idea here is: When you approach a client, "automatically" you are placing him in a higher position than you... this means you are the guy who is trying to persuade him and he's the one that can accept or refuse With the approach I'm going to describe, it will be the opposite: You'll be seen as the expert. he'll be the one asking you to help him. and you'll be the one who accept or not. BIG difference and it requires just a shift of mind to see things differently. To execute this approach, you'll need: 1. Run a PAID AD targeting your ideal audience. you can use Facebook or Adwords for this purpose 2. Send this traffic to a landing page that has the form of a sales letter. this will require copywriting skills to write a good copy, but basically the page should communicate the following: Part 1: Present your service + Make sure to give the impression that you are an expert Part 2: Show what your service will do for your client if he decides to work with you and give a SOLID proof/guarantee that will reinforce your expert-status Part 3: Emphasize the fact that you are NOT GOING to work with every client and that just a FEW lucky clients will benefit from your service because: Reason 1: it's physically impossible for you to work with everybody Reason 2: you want to focus your energy with a small number of SERIOUS clients that want to jump to the next level of performance/profit/productivity...etc Part 4: Ask them to fill a form that answers a few questions in order to "see" if you can be able to help them OR not. For example, you can ask them what's their budget, what's the website, main/big issue/problem they are facing, email, phone number... etc. just from the website + budget, you can get an idea if it's a good client or not. ...and for the message in this section, it should be something like: "IF you are serious about your business and want to go to the next level of performance/profit/productivity, then fill the form below and I'll contact you immediately after reviewing your inquiry" That's it ! So, as you see, with this approach you are placing yourself in a higher position and letting the client wish to work with you instead of the opposite. Good luck N.B: Obviously, If you talk the talk, you've got to walk the walk

Read up on inbound marketing. What folks are describing here are mainly sales (calling) or direct mail (letters, email). While there is a place for these "push" techniques, you probably need some "pull" marketing. Direct mail from an unknown company typically results in extremely low conversions.

Point 1: You have no Contact to push you to the prospect. Point 2: Your product is a extensive system (CRM LMS in that league, given the cost). Point 3: Target audience is Education Organizations, HR departments. Find out in detail about the prospects you are looking to get in touch. What has been their recent activity (news, LinkedIn). Do you know for sure they are not using a solution currently? You don't, I assume. Find out the right contacts on LinkedIn. Send them an email congratulating them about (News item that is published) about the company. Ger a conversation going. Do you have a case study that proves your solution has saved X time, X money for other organizations? Do you have something concrete to share references with current customers? Find groups where you have the decision maker present. Get conversations initiated and then try a pitch. Doing anything directly would reduce your chances of getting a sale. If you can tell the executive that he/she could earn Brownie points by helping their organization by using your product or service, it could be something they might want to look at. Half the sale is done by establishing a relationship, value with the key decision maker. The more extensive the product more the number of people involved in making decisions. If you get a chance to meet someone during an event or exhibition, use the opportunity to lay a pitch to get introducted to the right people. Hope this helps!

Before you do anything remember "People don't like to be sold" save your energy and time  from trying different sales pitches. Never talk about the functional benefits of your product or services because either they know or they just don't care. you need 2 things a) attract their attention  b)face to face meeting How do you do that? well believe it or not the old method is the most effective method send them personalised letters by mail not email have the post office hand it with their names on the envelope. your letter shouldn't be too long or too short your first sentence how you start is the most important sentence because either it will drag them all the way to the end or they will just throw it away so spend sometime on writing the letter. remember its not a sales pitch its an invitation for something that they need but their not aware of its existence and you are there to inform them Don't forget the "Call to action" what should they do after reading the mail? Good luck