How is commerce at UTM?

Part II: How Has Flipkart.com Become an e-commerce Giant?

• E-commerce websites need strategic planning, investigative approach to market demand and periodic evaluation of fundamental identity or brand image. The blog post posted on 29th March 2013 which reveals the secrets of Flipkart’s success and other e-commerce sites have brought me more traffic than expected. Last night while reading “The Immortals of Meluha” (the first book of a Shiva Trilogy) by Amish Tripathi, I widened my horizon; one chapter (“Tribe of Brahma) of the “soul-satisfying” book stresses to go against self-interest and do something for the good of society. I am unsure of how generous I am as a helper of society. Nevertheless, I promise you to come up with blogposts offering value, consistency and freshness every time. I am trying hard to live by the motto of researching and distributing all my knowledge and information among my readers. Here’s my study. If a single reader is benefited by my blogspot, I would thank god for gifting me my writing skill. Today is different. Here you get a business plan on which e-commerce sites are focusing on and making money. Here’s the check list- Fasten your seatbelts and let’s take the flight to success- #1. Think Of Users’ Pocket- With installment payment facility, e-commerce sites reach out to everyone. Now, all can shop what they need. Contributing much to growth and development of several banks, this facilitates users’ pocket to shop for products and services they need badly. Offer this facility to achieve higher sales. What Flipkart Does? It offers 3, 6, 9 or 12 months installments. Seeing the amount to be paid, users can choose the frequency of installments. Talk to your manager; add this offer if you are yet to realize its potential. #2. Stay Competitive, Be followed- E-commerce websites are taking the world by storm for another reason as well. From books to electronic devices to fashion stuffs to movie DVDs to Artificial ornaments offer price tags which are cheaper than MRP. Why should buyers consider buying your products? Even if you are running a monopoly business, you never know where from your business threat would originate. Pricing, perhaps, impacts buyers the most. Be careful and price your products and solutions with the air of a finance expert. What Flipkart does? Almost every product it showcases charges buyers less as compared to the price which is offered at show rooms, malls and shoppe. #3. Quality Cracks Even the Hardest Nut- Do you check out what you are selling out? Have you appointed someone accountable for quality of products? If no, you are losing potential customers. Once customers swallow a bitter experience, they just turn off their faces from your offer; no matter how steady quality standard you ensure later. No chance to regain your lost Paradise. Poor quality is like John Milton’s (the writer of “Paradise Lost” –an epic poem) “fruit of the forbidden tree at the garden of Eden”. What Flipkart does? Quality is what they are successfully surviving in the economy. Do whatever you want ensuring quality; quality cracks the nut. #4. Empathetic Attitude- Lose of buyers is your lose, eventually. Customers’ time is of greater importance. If your product is discovered to be of inferior quality, take no time to return and replace. Show your empathy. Be regretful for buyers’ inconvenience. Slashing price can be a good compensation; however, you are the final judge. Many e-commerce site owners take ‘return and replace’ as a facility for customers. In my view, it’s a part of e-commerce service commitment. Live up to it gracefully. #5. Fundamental Identity- Every mistake that is made by people in an e-commerce environment shows its brand or fundamental identity in a bad light. What’s fundamental identity? These days, we call it brand. Think of Mother Teresa (she is surely a brand ambassador of kindness, blissful grace and the crux of humanity). Whenever, I think of her, it gives a sigh of relief. Can your brand image tick buyers like this? Fix your mistakes as soon as humanly possible. A single mistake would go against your identity; mind it. What Flipkart does? Many avid readers are pursuing their passion because Flipkart is there online. Amid economic crunches, its brand identity silently brings a happy smile to almost everyone’s face. Everyone takes home their dream product, books, and etc. Over to you- By revealing my study on http://Flipkart.com and other sites here, I want to see e-commerce sites grow and save our time in this fast-paced life. No matter who you are if you are steering e-commerce business, these are the five secrets for money-making. Start implementing them right now.

• Answer:

  When both bansals were working in Amazon, they got rejected by google many times. They were very upset so they started thinking about to do something, but as innate thieves they started stealing Amazon's stuff and launched their site. It became very easy for them with the stolen stuff.