What is the best way to write a Business Plan of a Start up Company in India? What should be the important factor to make it more relevant?

There is no exact way. But there are certain basic things you can look for. The first thing is the idea. What do you want to do? For start ups the most important thing is that you should do what you really want to do and secondly you should have some basic knowledge of the field. Now comes the location. Where do you want to do the business? Is it an easy place for clients to find? Team comes next. Your team should be the people who easily gel with each other. Doesn't mean they have to always agree but arguments should not lead to fights and ego problems. There should be clear authority but no dictatorship. Now comes advertising and target audience. Know your target audience well so you can advertise accordingly. Its better to buy internet ads at the start. Its comparatively cheaper. Now comes the important part about the finance. If there are people that help you out. Its the best. Otherwise you'll have to find the institutions or venture capitalists. Then you'll have to come up with specific business plan. And exact details about all the figures. So these are the basic things you have to look out for. Best of luck.

As someone rightly said, begin with the end in mind. If your purpose is raising angel funding, find out at what the angel investors are looking for. Here is an example of what Chennai Angels expects: http://www.thechennaiangels.com/entrepreneurs/entrepreneur-resources/presentation-document.html Regarding important factors to make it relevant: 1. The market research should reflect the buying patterns, pain points, trends, size, growth of Indian Market. At the same time it should also touch base on the global market and trends in the similar business. Many start ups in India try to replicate proven business models in western countries. So, if similar model has worked in the west, it gives confidence that it can work, but based on your validation and research you need to prove that similar thing will work in India. 2. The legal structure, taxation and compliance requirement in India are different from other countries. So the same needs to be addressed. 3. The infrastructure, culture, strategy to reach people varies depending on the geography. Reaching tech-savvy customers in Metros will require a different strategy compared to lower income group in the Tier-2 or Tier-3 city. So your marketing strategy needs to reflect this reality. 4. Hiring - it is difficult for start ups to attract talent unless they are funded. Often you will have to part with incentives and equity stake in order to attract people. This should reflect in the people strategy. 5. Pricing and Payment Terms - COD is expected at least in the initial stages. People also expect freebies / discounts. 6. Entry Barrier - Any new idea with slightest success will see lots of copy cat competitors emerging. You should be able to scale up fast and have some differentiation. 7. Team - If you are looking for funding, your ability to raise fund is much more if you have people from premium Engg/Management colleges as founders. Now coming to writing, if you are an MBA (or have one in the team), it should not be difficult. If not, better to hire a professional to do this job.

Well Data Speaks itself.  To bring realistic data on table, you need to try your business with some research and a small execution.  For example lots people suggest Marketing through Google Adwords and Facebook Ads, however what i discovered that Advertisement in Newspaper gives more traction to your product & business then anything else.  India is not completely digitized and we have huge No. of Newspaper Readers.  People still trust advertisement given in Newspaper then anything else.  On contrary Google Adwords & Facebook Ads are costly these days for some keywords.  Businesses have started biding INR 50-70 for single click.  Click does not mean that user will sign-up but you will still have to pay for clicks. So in case when it comes to showing your marketing plan and if you put Google Adwords & Facebook Ads then probably that won't go realistic in near future.  So if you plan to start some of kind of business which can be started with least capital then its best to give shot to it yourself first and gather as much data as you can.  You yourself will find whether your business is worth investing money or not.These days you will see many youngsters raising capital through Venture Capital or Angel Investor.  This is a new trend going on in India, lets go back in history a bit.  Companies such as Tata, Reliance, L&T all these companies has raised money from Banks, Private Investors and through Public (IPO).  If you have ever traded in stock market then you know better in which companies stock you should invest in.  Similarly investor love to see what are realistic figures. When i make Financial Projection and Business Plans, i make sure that i put the Expenses on Maximum side and Income on Minimum Side and then if your business plan show you some little profit than that's the business worth investing.Startups needs to be scalable business and that's what investor are betting on.Hope this helps!