Small Business Advice: What's the best way to market our company's niche service to clients who would benefit the most from it?

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We should partner. One of my products would be a nice way to get those pre-orders done and it has viral components to stimulate more sales. I am in contact with a tech-savvy hiphop artist and he would probably be interested in combining these technologies. From there, you would grow to other artists. The benefit is clear - no cost to pre-print inventory. The challenge is how are you different from the likes of Cafepress?

Sounds like it's not that much issue of the right audience. I see many different groups that would be interested in your services. Your difference is the technology and most probably the price - I'd focus more on informing and educating your customers about your offer. What's your advertising message? How does your website look? Do you have a blog? What's your difference from your competitors? What does come up in google when people would search for services like yours?

The first thing you've got to do is identify your ideal customer's demographic profile. Sometimes the best way to do this is to profile your best existing customers. Once you have a clear vision of exactly what your ideal customer looks like demographically you need to go find more like minded customers and deliver your marketing message in as compelling a manner as possible. Often this might mean providing them with a valuable incentive to induce them to try your product or service. At that point you are in a position to earn and retain their business.

There are possibly 3 areas a small business could pursue in developing a marketing plan geared to a niche clientele: · Build “Point of Sale Strategy”: focus on specific customer demographics, match appropriate product(s) with specified customer, develop brand messaging.· Develop Innovative “Customer Experience”: how can you make the buying process enjoyable through your e-commerce channel that will draw/engage buying habits.· Develop “Pricing Strategy”: there’s “bundling pricing”, “loss leader pricing”, “penetration pricing” etc. Find a pricing strategy that maintains nice margins but that are consumer friendly.I think those 3 areas could perhaps get you on the road to developing a strategy that will engage your targeted customer.http://ah2andbeyond.com/whitepapers/

I think you should better promote your website with all possible ways. They can be SMO, SEO, analytics tools that can track visitors, etc. You need to rethink about your marketing strategy and create more powerful decisions. You know you can achieve all wanted goals only if you choose a reliable e-commerce platform that can be suitable and customizable for your requirements. In that way, you can market your company in your niche.If you want to grow up your business, I can suggest you ShoppingCart.Elite. Their platform is easily customizable to your specific needs. You can quickly scale with them when you’re ready, and they have powerful Enterprise-level features that come out-of-box. If you want free templates, they have many you can choose from, however, I wasn’t able to view them before signing up, and that was a little uncomforted. However, after I did, I found several that I liked. Their price point is also very reasonable.Disclosure: I wrote this post, and I have used the company.

I agree with Paul Downs, I know a lot of small business owners who would be interested in your service, including myself. I'm working on a project right now and have been looking for an alternative to CafePress. What are you doing in social media? Maybe run a contest asking your clients to take a picture of themselves in the shirt they designed and share it. That would give you exposure to their networks. Also, have you considered an affiliate program or other commission structure for designers? I could see a graphic artist creating a logo or other design for a customer and then offering to have shirts made for them with the design. It would help the designer provide a more complete service for the customer and provide another revenue stream for the designer. And possibly artist co-ops. In my town, we have a lot of art galleries including several co-ops where multiple artists work together selling everything from jewelry to water color greeting cards. Offering shirts might be a nice addition to greeting cards.

Nice question. Well being a service provider that too catering to niche market you have got advantage. Would be easy for you to reach your market as I can see what product your are dealing at and can imagine the reaching to audience. Since it's a niche market why don't you take the advantage out of Email Campaigning. As per the recent study conducted on the same it has proved that an effective Email Campaign will be able to give you $40 of every $1 invested. I would like to recommend you to explore it yourself here: Sales-Push.com

You need to tighten your pitch to 7 words "We help bands print stuff and make shirts they can sell at concerts to increase their revenues by an average of X dollars, bottomline," ...and have a 30 second bigger pitch right after if they ask you to elaborate. Your value proposition is confusing. How can you help your customer? What is your purpose for being in business? How are their lives going to be more efficient, less expensive etc...? No one says no to something good that they understand... Unless you have major competitors who undercut you in price or offer better value /service? Maybe your numbers are just low. Always a volume game. Get in their face! You can do it!