Should I have a broad author page or specific book Facebook page?
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I'm a self help author (Matt Peplinski) and I currently have a blog about the psychology behind ancient wisdom and new age techniques. (Yeah, I know broad and untargeted topic. I even am releasing a book in a week as soon as my proofreader proofreads it about the scientific analysis of the esoteric concept of enlightenment) I want to focus on a more practical angle and write about recovering from sex and masturbation addiction. And I wonder should I set up a new facebook page and blog for it or can I have it on the same http://mattpeplinski.com blog? Specifically I wonder about the facebook page, and youtube channel. Is there a benefit to having a more specific facebook page for a book as opposed to one broad facebook page for an author who writes in multiple different niches? Like I would just have the 'sexual transmutation' facebook page which would be for a book I'm launching soon, and a separate author page. Alternatively I would have the Matt Peplinski facebook page for both the meditation and energy healing stuff and the masturbation addiction recovery stuff. Which alternative do you guys think is the best? Note: I do plan to use facebook ads to promote the facebook page and associated product. I plan to use mainly paid traffic to advertise my sex addiction business. (I'm a psychologist and am qualified to do this in case anyone wonders. It's just that my main focus on my blog was on the scientific analysis of the new age movement and new age beliefs, as that's my main academic interest).
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Answer:
It all depends on how much content you have for your pages and what the goals of the pages are. In general, you don't want to spread yourself too thin. On average, you reach less than 20% of your Facebook Page Likes with a post. The more people who like your page interact with your posts, the better the organic reach (and vice versa). Therefore, it's better to have one page with a lot of activity than two pages with little activity. Then again, if your fields are very diverse, people might want to get your updates on field X but are completely uninterested in field Y which would lead to sporadic activity on each post on a broad Facebook page. If you think that a majority of people interested in one book would also have an interest in the others, I'd go for a broad author page. If you believe that the groups don't overlap, I'd go for several book pages.
Michael Kazarnowicz at Quora Visit the source
Other answers
See, if you ask me, depending upon the number of pages your book runs into, whatever it is that you do make a page for, I'd prefer a single page for the same. If the text is voluminous, you could make a page for your book and keep adding insights and comments from time to time. Once your user base increases and you have more people wanting to know about this cool author who responds to things people has to say about his book, on his page, you can create one for yourself. But initially, though, as a Facebook user, I'd prefer knowing what your book is about and what you insights are with regards to the book on one single page before seeking to diversify myself with multiple Facebook pages. Become king of the hill first, then conquer mountains. Thank you for Asking me To Answer, Matt!
Soham Banerjee
I would definitely advise that you have a broad author Facebook page (and blog). If you continue to writing new books, and expanding your areas of expertise, having one broad Facebook page (as well as your normal blog) will help you build a community of followers in a couple of dedicated places, rather than in several places that might pertain to just one area of expertise. With one dedicated Facebook page and blog, you'll be able to cover all of the subjects you're an expert on, and your followers will be able to learn about all of them, as well as engage with tips and insights that pertain specifically to them. If you splinter your potential audience, it's going to create more work for you (especially in terms of updating the pages on a consistent basis). If you already have a blog and main Facebook page in place, I'd advise that you begin to expand its subject matter now to include your upcoming book's topic. This can include making posts about it, or, in the case of your Facebook page, it could involve adjusting your page's category and adding new keywords in your page's long and short description. This will make it easier for new potential fans to find you by searching Facebook. The same goes for the YouTube Channel, if you already have one in place, just expand it to include the new subject matter. If you haven't created one yet, make it a general account that can cover all of your areas of expertise. Then, you can create playlists that are dedicated to individual topics. Again, using keywords in those video descriptions and playlist titles will help the right people find your material without giving you additional work to do, or causing you to accidentally splinter your audience.
Janelle Vreeland
Without understanding your audience or your future plans for titles I would suggest creating separate pages. Let me explain my suggestion with two separate approaches - Your brand and your audience. Your Brand Facebook is great for creating and fostering a conversation around a business/brand/product/service. The key question for you is whether you are the brand - If you are then a single Facebook page will work. Let me give you an example within the movie industry and I should point out that I haven't researched this to see if it is in fact the case. Quentin Tarantino has a huge fan base and it makes sense for him to have an individual page because his fans are interested in all of his movies. He is a huge part of the brand. It doesn't matter what his next movie is, his fans will go and see it. What was the last movie you saw and do you know who the director was? However, given you're a self-author, it is going to be very hard to establish a brand for yourself unless you are going to appeal to a very niche audience and again this will be tough with the diversity in your content. Your Audience/s I'd imagine each of your titles are written with an audience in mind. Are each of your titles being written for the same audience? Are the people reading your first book also enjoying your second? If so then there's a case to create the one page and perhaps focus on building your own brand. But I am going to take a stab at this and say that fans of your first title will be very different to the fans of your second. Final Say Facebook facilitates communities across the globe with a single interest. In your case it is a community of people connecting to discuss your title. People are attracted to communities because they feel safe chatting about a topic because they are amongst like-minded individuals. Mixing the communities of your titles would cannibalise your Facebook presence.
Quentin Aisbett
I would do both Matt. Create a drafts blog for your work in progress that you want feedback and comment on. I suggest you do this on Quora and send your all your social network contacts there. When you are satisfied with your drafts make a blog to promote and publish your finished work. You are welcome to share your work on this blog I use to give and receive feedback Matt. Good luck; https://bookwriters.quora.com
Godfrey McDonnell
Having a new blog focusing on a narrow niche may help you get relevant traffic from Google. But at the same time, managing one more blog and Facebook page could be a bit of hassle. Plus your Facebook page is under your name so it would be a good idea to send all the people whether they are your blog readers, book readers to one specific page and grow your audience. I see that other people answering the question have covered most of the points. So, I would like to talk about something related to Facebook ads. Recently, many people are complaining that there money spent on Facebook ads is going waste. The reason is first you pay money to grow your likes on Facebook, then you pay money to make your posts reach the same people you already acquired by paying Facebook. As Facebook has limited the reach of the posts to a small number of people instead of all the people who have liked your page, you will be spending money to get your posts reach your audience. For example, I recently used a Facebook page with around 1000 likes. Every time I posted some content it would reach around 300 people only. Facebook asks me to boost the post by spending money and reach the people who have already liked my page. Just a tip to keep in mind that when you will have a large number of likes on you page, you will only be reaching around 1/3rd (depends on different pages) of them.
Maninder Pal Singh
No. Just put up a website and collect email addresses / phone numbers of prospective readers and get traffic through other means like press writeups. A Facebook page isn't bad to have, and it's not uneccesary, but you have to prioritize what's going to drive book sales, and the Facebook page won't do that on its own.
B.J. Mendelson
One of my favorite authors does both. He has a large fan base he interacts with on his broad author page and he promotes new books with specific pages as he launches them. He tends to write about one topic around the adventures of one main character, and he's about to publish his 15th book. The specific book page has been a good way to build excitement on the new title, post promotions, and address topics from the book aside from the general audience of his author page. On the other hand, he addresses a lot of other things on his general author page that don't detract from promoting his new book on his specific book page. As an aside, I know entrepreneurs who are beginning to drop Facebook business pages as a method of addressing audiences. They say that recent changes that Facebook has made to encourage businesses buying promotional space have reduced business reach on those specific-business pages. You may find that adding a specific page for your book doesn't get you a lot of reach for the energy you put into it, if this is true. One very active entrepreneur is dropping Facebook for email campaigns. If this is a concern for you, I would suggest you try a book-specific page and see what the payoff is. If it works well you can keep at it for the future. If it doesn't work, you have learned not to do it again.
Alan Eggleston
I think, if you have the bandwidth, you should create both. Make one Author page for you, because you need to connect with your audience. Make a separate page for each of your books as well. That way if someone remembers your book but not the name of the author, they still end up where you want them to be.
Arjun Burgula
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