What skills and abilities are required for product management that aren't taught in an MBA?
-
I started a club within BYU's MBA program to help students prepare for careers in product management. We've hosted guest lectures about the basics of PM, leading new product development initiatives, and user experience design. What other topics could help MBA students prepare for PM jobs? And what other recommendations do you have for students interested in PM? Most of the students are marketing majors with some amount of a technical background.
-
Answer:
If I were putting together a curriculum for MBA students who were interested in Product Management, I'd focus on the following: Technical Topics - High-level overviews of what things like SaaS, IaaS, PHP, Java, and other terms that you'll encounter actually mean and why they're important. Even a non-techincal PM needs to be conversant and understand what's being talked about around them. Technical Practicum - Build a usable LAMP application that does something. Anything. Bonus points for an Android or iOS app. Product Discovery - There's a trick to asking the right questions at the right time of the right people. How do you go about discovering the underlying problems that someone has when all they want to talk about are solutions? Leadership Through Influence - In an MBA world, you're often treated as though you'll be The Boss and that people will do what you say because, well, you're The Boss. That's anything but the case for Product Managers - instead, we lead through influence and negotiation. User Centered Design - UCD means more than just "thinking about the user", and it means more than just having a UX guy on staff. UCD is a principled approach to strategic planning, tactical prioritization, and decision-making throughout the product lifecycle. Required Reading - Review some of the classic books that every Product Manager should have read or have passing familiarity with - Crossing the Chasm, Inspired: How to Create Products Customers Love, The Inmates are Running the Asylum, and Don't Make Me Think - to name just a few. Tell Me About Yourself - The strongest PMs that I know of come from a huge variety of backgrounds, and all of them bring something from that background to the table. Embrace what you've done before, what you've learned elsewhere, and what you can learn from one another. Rely on each others' strengths and shore up each other's weaknesses. Create a network that can last for 5, 10, 20 years - so that everyone in the group knows that they can call on anyone else when something comes up that they need another eye on.
Cliff Gilley at Quora Visit the source
Other answers
Product management is one of the roles where you wear multiple hats, often at the same time. Most of the answers below would give you a rough idea of the hats that you will wear -- 1. Futurist - Defining and evangelizing what's next for the product. 2. Get done - Project management, Coordination 3. Evangelizer - Act as a spokesperson internally and externally for the product 4. Technologist - Hack an experience to convince people, take a crack at the bug fix that is rightly not prioritized but still needs to get done, understand and question technical architecture at a high level. 5. Analytics - Measure: what's happening with the product? What do the metrics mean? 6. Resource manager - Choose what should be prioritized. Coordinate with tech lead on getting the right person for the right job with a focus on getting the right experience to customers asap! This is in no way comprehensive. But, it gives you an idea of things you need to work on beyond business school. My main focus would be super strong analytics, something far more rigorous than the data analyses classes in b-schools, and building technology products, including developing your coding skills. Building your products also give you an idea of thinking from the customer etc, basics on UX and the various steps that are involved from idea to execution and measuring and iteration. Showing great products you built in b-school, or sharing learnings from what you built are key strengths that you can carry forward beyond the b-school.
Renganathan Ramamoorthy
Design. Not just UX, but the tenets of good design. This doesn't need to be in depth, but rather breadth. A good starting point is something like Design for Hackers. Reading Dieter Rams is excellent resource too, as is Sketching User Experiences (I know you mentioned UX design in your question - just thought I'd offer an additional resource). Customer development is incredibly important as well. This is one of the most effective ways of achieving product/market fit.
Jake Butler
Learn to code. If they are technical, then drop out and found a company. Barring that, actually doing something - anything! - while in school is useful. I printed and sold t-shirts just for fun, and I learned a lot about inventory risk that now lives inside my bones. That said, you guys have the best lean startup prof in the country. What does he say?
Sachin Agarwal
So essentially breadth is preferred over depth as far as skills are concerned. One may be strong in a specific aspect (coding, design, marketing etc ..) but really they should know a lot about all the various aspects of a technology product along with business insight (market, profitability, competition etc)
Mohammad Rauf
A reasonably accurate description of a product managers in high tech: http://product-wisdom.com/
Kishore Seshadri
I've seen many graduating MBAs struggle in a new Product Manager job because they leave school believing that people should just follow them and do what they ask because they are the PM. A few areas around 'soft skills' would be extremely helpful: How to influence and guide a team of stakeholders Managing meetings efficiently and effectively How to lead with confidence (not arrogance)
Karen Cassin
I would say a good project manager should be able to identify what works best for users. Stuffing features won't make it the best product however the right features will drive users to your product. Basically he should know where to draw the line in terms of features and usability. For this it's important to do a comparative analysis of other products available in the market and find out which features people want to use and if they are available in the industry or not. Then accommodating those relevant features in the right manner would be one of the most important ability of a product manager. I don't know the appropriate term for this "Quality" but I learnt this overtime with a brilliant product manager.
Pallav Kaushish
Related Q & A:
- What is a good software and SaaS product inventory management system?Best solution by Quora
- What are some really good cameras that aren't expensive?Best solution by Yahoo! Answers
- How would you address a wide range of skills and abilities in your classroom?Best solution by answers.yahoo.com
- What skills are usually required to be a front end developer?Best solution by Quora
- What are good PC games that aren't extremely demanding?Best solution by Yahoo! Answers
Just Added Q & A:
- How many active mobile subscribers are there in China?Best solution by Quora
- How to find the right vacation?Best solution by bookit.com
- How To Make Your Own Primer?Best solution by thekrazycouponlady.com
- How do you get the domain & range?Best solution by ChaCha
- How do you open pop up blockers?Best solution by Yahoo! Answers
For every problem there is a solution! Proved by Solucija.
-
Got an issue and looking for advice?
-
Ask Solucija to search every corner of the Web for help.
-
Get workable solutions and helpful tips in a moment.
Just ask Solucija about an issue you face and immediately get a list of ready solutions, answers and tips from other Internet users. We always provide the most suitable and complete answer to your question at the top, along with a few good alternatives below.