How do I secure my SaaS startup?

What all do I have start doing to take the product I am building from the product development stage into a full fledged global SaaS startup company?

  • I am building a SaaS product. I am currently completely concentrated on prototyping, testing, feedback, version control, optimizing performance, basically all technical. I think it's time to start building it into a company. But I am quite confused/lost. What are all the steps or actions or functions I have to start working on to build it into a full fledged global SaaS company.

  • Answer:

    I am not convinced its a good idea to start building a product unless you have a beta customer. If I were you I would stop coding and start reaching out to potential customers to find out if: 1- They have a problem your idea solves. 2- if they do, they have a serious and deep that problem that effects the growth and profitability of there business 3- what's is there current way if solving that problem 4- what the critical event would make it almost impossible for them not to buy your product now 5 what are they willing to pay you to solve this problem. Then if after all that they are not biting your hand off to be part of beta testing. You probably have a "me too" product or worse, a lemon!

Juliette Denny at Quora Visit the source

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Other answers

Marketing, press and business development. You need to become (or hire) experts who can help you generate press, generate partnerships with complimentary companies and you should create a full marketing plan. Depending on the nature of your product (consumer or enterprise), you should probably be thinking of all adding viral loops in your software. This is an extremely complex topic but to keep it simple, I would say look at your company as three distinct parts: Product, Sales and Marketing. It sounds like you've got the product part nailed, but the sales and marketing will determine the life or death of your business.

Brandon Hall

It is better to start thinking the other way around now - building a company and then a product around it. Think about the following: Why are you building a company Who are you selling to? What is the pain point? Pricing How will you reach your prospects

Sahil Parikh

Firstly, I'm assuming you've articulated the problem your product is trying to solve and validated it with potential buyers. Second, I'm also assuming you've shown your product enough times at the build stage to other folks who can add value and provide an "independent" perspective. That being said, it is then as simple as listing down what you need to do to sell and grow the product (or get beta customers if that's the stage you are at). A simple list for you: 1. Branding 2. Product collateral, website, etc. 3. Social media presence 4. Sales and marketing 5. Product development and support (including Global support) 6. Technology and infrastructure 7. Billing / legal / etc. As your company grows each of these will become more and more important, and you'd have less time to focus on these. For whichever of these areas turns you off, take that up first so you know exactly what your strengths and weaknesses are, and can hire the right people to fill in those gaps (no entrepreneur is a hero of all trades). Several of these can be outsourced, however you should be careful where you put your money (it's easy for entrepreneurs to lose money when they are bogged down by other things and don't pay enough attention to the agency they are paying). All the best!

Sandeep Todi

A lot. On the product side One of the fundamental differences between a regular product and one on cloud is that all of a sudden the entire sales/entitlement/support processes now need to get integrated into the product. Often very good product developers have no experience or desire to learn that part of the business and the connectors to that piece are non-existent or broken at best. What are the processes and tools you are going to use for lead generation (marketing tools e.g. marketo), lead capture and projection ( e.g. salesforce), accounting (e.g. netsuite), support (e.g. salesforce cloud), etc. Also the whole experience of how you are going to push upgrades/updates to the customers, how you are going to inform about them, etc are important for mission critical cloud applications. On the Business side Certainly taking the pitch from "elevator pitch" all the way to a real full-on pitch. Competitive study and finding your "insertion story" into accounts. Finding key reference worthy accounts. Pricing. Launch plan. Realistic goal setting. Hiring key people. It goes on and on. On the bright side, I'm sure you will have loads of fun as you see this all shape up and take off.

Anoop Dawar

You are already doing all the backend work on what a global SaaS company should be. You might want to begin to be known for what you stand for as well: Begin documenting your story/ journey, test out features in blogs before you start working on them, listen for what's really needed. Talk to people when you can.. Pivot if required. Answer questions that will benefit from your expertise on Quora. Start giving generously, build a community, a following, an identity. And some more once you get there. All the best!

Raj Nadar

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