What is a brand architecture and how important is it for marketers/companies?
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Answer:
It is very important to create brand architecture for companies. Brand architecture is what clearly demarcates and differentiates one brand from another. It is sets parameters, limits and guidelines for the brand to follow so that all points of contact from the brand's end give out a singular message to the target group. When the group associates with this message it gets attracted towards the brand. Using this brand association as an add-on, the consumer makes a lifestyle choice that would affect his/her own brand.
Sreekar Channapragada at Quora Visit the source
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