What is RTB? And what are this following sites :Yahoo! Sites,ShareThis, Outbrain,Google, FACEBOOK.COM Glam Media, Ask Network, Windows Live, Blogger, About ,Demand Media, Gannett Sites, Linkedin, MTV Music Group, Weather Channel, The ,CNN, RockYou, 5
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Answer:
RTB refers to "Real Time Bidding." This technology enables ad inventory to be bought and sold on a per-impression basis programmatically (basically almost instantaneously). Advetisers bid on certain concepts, and whoever wins the bid, instantaneously shows their ad on a publisher's site. This maximizes the yield a publisher gets on showing advertisements through their property. The list of websites you refer to are commonly known as "publishers" - they are the ones that show the advertisements that were selected through RTB.
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