BlackBerry: How does RIM make money by offering bbm services free of cost to users across mobile platforms? What exactly is the revenue model for this latest move? Can it save the company?
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BBM was the only reason why a lot of consumers were sticking onto BlackBerry when everything else was falling apart. Now how does offering bbm services for free to users on android and iPhone help the company in making money? And is that money enough to turn around the company?
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Answer:
Money is directly proportional to user base. User base increases, money will follow.
Rahul Jain at Quora Visit the source
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