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What are some of the best books on guerrilla marketing?

Favorite Marketing Books Ever

  • Your favorite marketing books of all time, please. Just two requirements: One, no textbooks or "principles of marketing" books. Two, only books with actionable ideas, preferably with guidelines, even, to implement whatever strategy the author is proposing. Thanks!

  • Answer:

    The Big Idea, Robert Jones. http://www.amazon.co.uk/Big-Idea-Robert-Jones/dp/1861975686%20. If you are able to influence the culture of your organisation at all, even through simply exhibiting certain behaviours, this book will interest you. It discusses the Big Ideas that started and continue to underpin certain companies (Orange, Apple etc) that go beyond the usual profit motivation and how these companies' big ideas continue to attract customers through unwavering belief in those ideas. Should come with a warning label though - it's liable to make you very dissatisfied with your own place of employment...

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What area of marketing? Retailing? Strategy and concept? Advertising?

SpecialK

"The Tipping Point" by Malcolm Gladwell has gotten a lot of press lately, and it's a quick read.

chrisamiller

Preferably strategy and concept, but if you have a book idea related to another area of marketing, I'd love to hear about it!

whitebird

"Hey, Whipple, Squeeze This" by Luke Sullivan. Fantastic book on creative development for advertising. And how to avoid schlock.

theinsectsarewaiting

"Hey, Whipple, Squeeze This" Read that one. Great book, indeed.

whitebird

http://www.cluetrain.com/. I personally find its style annoying, but I sure wish more companies would embrace its ideas. http://www.sethgodin.com/purple/ also meets your requirements. I haven't read the book, but the author (Seth Godin) is generally worth reading.

mbrubeck

Guerilla marketing. Really. Practical for the small business.

filmgeek

http://en.wikipedia.org/wiki/Crossing_the_Chasm by Geoffrey Moore. Anything by Geoff is good.

zaebiz

theora55

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