What is the e-marketing?

What skills do you need to bring to an eMarketing career?

• Answer:

  There are many different aspects of eMarketing (also known as online marketing, internet marketing or web marketing), including (but not limited to): Pay Per Click (PPC) Marketing Campaign Management Email and Mobile Marketing Campaigns Rich Media Marketing (inc. web development) Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) E-commerce Affiliate marketing You can try to build up a comprehensive knowledge in all of these areas, or you may wish to specialise. They are all important aspects of any brand or company's marketing strategy, and so are all in demand. A good place to start is search engine optimisation, as it can crossover into many other areas of internet marketing. As far as skills are concerned, you will need to have a good understanding of the way in which search engines aggregate their data. Good copywriting skills are also helpful, and if you intend to build your own e-commerce sites, undertake affiliate marketing, or want to become involved in the more creative aspects of eMarketing, then technical knowledge is a must. This can include knowledge of HTML, PHP, ASP.NET, as well as an ability to work with software and packages such as Photoshop, Wordpress, domains and servers. Of course, you can outsource and get help with these areas too. Try to get work experience if possible, and build up your knowledge in your chose area(s) as much as you can. This will hold you in good stead when it comes to getting a job in your desired area of eMarketing.