What would happen if everyone turned down being a Nielsen ratings house? Can cable companies track what you watch?

Theoretically, if everyone turned down being a Nielsen ratings house, how would they gather ratings?
Answer:

Cable and satellite companies can easily track what you watch, and do, especially any movies or special events you purchase.

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Other answers

well, they would either have to charge equal amounts for advertising on all shows; or they would have to come up with a new way to monitor who watched what.

TheLightWorks

Do you know if they gather ratings though? Like when you see that a show was watched by "x" amount of people - can they gather that?

amzn_shpr222

Yes they can.

gabrielhusseinnova

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