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What are the functions of the marketing channels?

How do you pick the right web marketing channels when planning a campaign for a new business?

  • Let me explain: these days, you have plenty of options to drive traffic to your website/landing page: - PPC - SEO - Social Media Marketing - Banners/CPM on targeted blogs - Email Marketing - YouTube Pay-per-view - Reddit Ads - And 100s more... Each option is getting quite expensive and - most important - needs focus to deliver good business results. Clearly, you can't test or try them all. There are huge differences in costs, time to implement, time to execute, time to get results. So, how would you choose the right web marketing channels to experiment for a new business?

  • Answer:

    There's no silver bullet really, you have mix-n-match several approaches. Content is a great way to start along with good SEO and social media sharing. Reach out to people in your domain, politely, and share your content with them. At the same time participate in the content community; write comments, participate in forums and more. Once you have primary visibility you can think in terms of lead generation campaigns with PPC and SEO.

Sagar Vibhute at Quora Visit the source

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Actually we have found 99 ways to market your business, and posted them on our website: http://seoplannow.com/marketing-map/ These are tools that you use to market the business. Just as a carpenter has the old bag full of tools, you only use the ones who need, depending on the job. One of the first things that people think about is organic search. Because there have been so many success stories from the Internet using organic search. For some people that works very well. What we have found from our research, is that the most successful businesses use two or three methods, or more. This is what a strategic plan spells out. Which tools to use for a particular project. Each one has its own benefits. We can't say that one works better than another. If you're selling prepaid funeral plans in Los Angeles, you're going to be different tools than someone selling tours in New York City. This is part of our job is in Seo consultant. So it sounds like you may want to get a consultant with experience in this area.

Joe Knapp

I think ppc important for a new company. Articles are another source of referrals and brand building.

Mike Nardine

I apologize for the late reply, but I was in the middle of a blog post about this question when you asked me to answer, so I decided to just finish it. The answer is you test, based on your data, your business model (or lackthereof), and prioritizing based on impact, scale, and resources. See more: http://caseyaccidental.com/three-phases-scaling-startup-marketing/

Casey Winters

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