What is Market Development?

What are some of the best startegies to market Infographic Design and Product/ Service Concept Explanation Video Development services?

• We are an Indian company with excellent skills and a growing portfolio is design of Infographics and making of product/service concept explanation videos on par with some of the good companies across the planet. And, with a huge price tag difference. How do we outgrow the impairment of not being from US/Europe and start marketing our services to rest of the world? Specific questions : How do we brand to communicate that we do great work at an unbeatable price? Or should we even talk about the costs? Does it make it look "cheap" to say we are affordable. How do we market our services to companies in the US/Europe and rest of the world. Given startups spend about 4-5 times as much as we charge for the same quality of work if they get it done elsewhere.

• Answer:

  I am not an expert in this niche, just thinking aloud.. Seems like in your market a portfolio/references/reputation/awards is what matters.  You can't build reputation overnight.  Big customers would always hire service providers that cover their risks (read: cover managers' asses) by having a reputation of being the best.  I'd say, you need to grow from bargain seekers (solopreneurs, bootstrapped startups) to richer niches once you grow your credentials.  Don't leap forward until u're ready, test the grounds first.  U might find out that serving bigger contractors requires much higher level of creativity and attention to details than u can provide consistently. For other aspects it doesn't seem different from marketing any other B2B service good luck BTW if you have a site with more information and a portfolio, put up a link here - you might get useful comments and maybe even some clients ;)