Why should Call center agents have to be so bad in India?
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This is in reference to my answer for this question . I had actually mentioned, there, that customer service in India is notoriously bad. There are many instances that one faces when, you have to make the dreaded customer call. Let me illustrate one instance. My wife bought an induction cooker 2 months back. This was from Bajaj. We were happy with it;s functioning. Then one fine day, disaster struck. It just stopped working. The lights would blink. The temperature would go up and down on the dial, but, the plate would be ice-cool. Now, since, we had a 6 month warranty, which is scary now, I tried contacting the customer care. Then, all hell broke loose. 1st try : Called up this number from the website . 1860807622 . tried 3 times. got lucky the 4th time. He straight away asked me my name. Had some problems pronouncing and spelling it. Refused to give me a complaint number. I spent 5 minutes, but, he still had not asked the problem. So, I enquired, Sir, do you have a name? He initially said, I gave you my name. He had not. But, I said,"Kindly tell me your name again". He mentioned Ravindran. I said,"Would you like to know the problem". His reply,"You have to answer my questions". Finally,I said, May I speak with your supervisor? He refused initially. Then, He said, I'm connecting," He just disconnected the call. I called back again,"Horror of Horror, it was the same guy." Bajaj customer care, for all India has one call center professional. I'm sure, they sell at least 5 lakh products every year. a margin of 10% failure will translate into 300 failures a day. Terrible management. 2nd try: Guess, the all india line was busy, so tried the local numbers. 5 numbers popped up in the website from Hyderabad for appliances. 3 of the numbers did not work. one of them was constantly busy. Just like as if it was disconnected. last number had a line, whose voice was full of old style landlines, with lots of static. Somehow, the lady there passed me a number, which nobody picked up. End of line: We are being told. It is privilege, that you have got a call center number. You should not expect replies, only insults Can this be solved?
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Answer:
As a customer to a few products, I understand your agony. This could be because, in our country, once the product is sold and money collected, the deal is over and the relationship with the customer ends. In some western countries, the relationship with a customer begins, after the product is sold. This could be due to the high costs of servicing, and on a relative scale, most products are cheaper in our country when compared to western countries. So, eventually, for a good customer service, the price we pay for the products we buy, probably, is not sufficient. My opinion :)
Tej Satya at Quora Visit the source
Other answers
In my point of view most important qualities that call center agents must have are good communication skills, agent should always keep their customer first, agent should have good problem solving and analyzing skills, agent should have a good sense of human so that they can answer the customer query within seconds, should have a capability to handle irate customers. If agents will follow all these parameters then they will definately help in proving conditions of call center in india.
Lauren Brant
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