What is blue ocean strategy?

Is there a successor to the Blue Ocean Strategy?

• An iterative development of the said strategy or an upgrade?

• Answer:

  The Blue Ocean Strategy is nearly ten years old, but it is still a very effective and very successful strategy that allows to transform unconventional ideas into successful innovative strategies. However its implementation isn't very easy. There is an entertaining and highly inspirational framework that helps to reengage our dormant creativity for business success and for personal success, which is named Slingshot Framework. The author of this book is Gabor George Burt, an internationally recognized expert on Blue Ocean Strategy, on Meaningful Innovation, Creativity and Business Development. After several years of international consulting with many of the Fortune Top 500 companies, based on his valuable experience, Mr Gabor George Burt wrote his book: "Slingshot. Re-Imagine Your Business - Re-Imagine Your Life". With his book Mr Burt takes the Blue Ocean Strategy to the next level, demonstrating how to overstep perceived limitations, how to challenge assumed boundaries in order to continuously create new Blue Oceans. The crucial business point here is one: finding the Blue Ocean is only the first part of the innovation journey. When a company finds and creates a new Blue Ocean - while taking all appropriate business actions in order to maximize the new competitive margin - it has to immediately find a new one. Why this? Because all Blue Oceans by definition tend to become Red Oceans and to concentrate only on maximizing the competitive margin (although convenient) after a while it won't be enough to keep the leadership of the market. The most successful companies in the world such as Amazon, Google, Samsung, Apple, Virgin, Zappos, ... are doing just this: as soon as they find a new Blue Ocean they maximize the profits while at the same time they are searching immediately for a new one. For these companies this happens on a continuous and regular base. This is why they are continuously reinventing new market boundaries and they are continuously neutralizing their competitors. If you are interested in more information on the subject: Mr Burt's website: http://www.slingshotliving.com/ My website: http://www.lucaleonardini.com/ SlideShare: http://www.slideshare.net/lucaleonardini