How ads Impression works on various advertising website?
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I am just curious to know how top advertising websites like Facebook, Google Adwords calculate ads impression of their advertisers. or what is exactly an Ads Impression??
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Answer:
If your ad is found on a page and the page loads up, whether the visitor sees your ad or not, that is counted as an impression.
P Kenta Bibi at Quora Visit the source
Other answers
They call it the Facebook Ad Exchange. 24 hours a day, advertisers are bidding against each other and Facebook determines who is most likely to succeed and then starts running their campaign.
Alex Marshi
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