What was so special about David Ogilvy?

What are the best David Ogilvy ads?

• Answer:

  You can catch a lot of them from his book, Confessions of An Advertising Man. (I highly recommend it, it's one of my favorite books of all time.) Here's the one he described as his all-time best: “At 60 miles an hour the loudest noise in the New Rolls-Royce comes from the electric clock” “Factual advertising like this outsells flatulent puffery. The more you tell, the more you sell. Notice the very long headline–and 719 words of copy, all facts.” – David Ogilvy In “How To Write Potent Copy”, David Ogilvy describes the above ad as possessing “the best headline I ever wrote.” He also describes later how Shell added Ogilvy’s agency to the list of agencies they were considering, only because they were impressed by the advertising Ogilvy did for Rolls-Royce. In my Rolls-Royce advertisements I gave nothing but facts. No adjectives, no ‘gracious living.’ Fun fact: In a footnote, Mr. Ogilvy describes how the chief engineer at the Rolls-Royce factory shook his head sadly and said, “It is time we did something about that damned clock.” Other top-selling headlines include: “It’s a mutiny to mix a Gin-and-Tonic without Schweppes!” ‘Now Puerto Rico Offers 100% Tax Exemption to New Industry’ ‘How Women Over 35 Can Look Younger’ ‘Reward your top executives with a sabbatical year in Britain – on half pay’ ‘How to tour the U.S.A. for £35 a week’ ‘Super Shell’s 9 Ingredients’ ‘The man in the Hathaway shirt’ ___ Source: http://www.referralcandy.com/blog/best-selling-headline-david-ogilvys-copywriting-career-7-others/