How should I setup a site for maximum SEO/findability when my site has 2 domain names pointing to it, say 'Melvyns.com' and 'MelvynsWidgets.com'? 5/13/2013 Update: I want to make one of the URLs a 301 redirect--but which one...or does it not matter?
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'MelvynsWidgets.com' is obviously better for widget-oriented SEO, but 'melvyns.com' is obviously better for users trying to remember and type your site name in their browser. So how do I coordinate the use of the 2 domain names? For example, should the 'main' site be named melvins.com or melvinswidgets.com? Should I promote one url over the other...or do I need to basically duplicate my promotional efforts for each url? Thx.
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Answer:
I am not an expert on this, but I don't think Google likes having 2 domain names pointing to the same website. The correct technique here is to choose one and then use 301 redirect to permanently route other domain name to the primary one. In terms of securing inbound links and any other thing associated with SEO, you will again want to pick just one primary name. If you dilute your inbound links across 2 domains, then you end up with mush. At least this is my understanding.
John Kenney at Quora Visit the source
Other answers
From SEO-perspective: your content must only be reached on 1 domain. The other has to be redirected towards the remaining domain. There is no clear direction as to which domain to chose. Both versions have advantages and disadvantages. In the end, I would probably chose the short one, as the keyword in the domain is only 1 of several hundred parameters that Google takes into consideration. I´d say ease of use and shortness (which can be remembered and typed more easily) is a bit more important than keyword in domain. But that´s only my opinion...
David Radicke
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