What are some good advertisements?

What are some good examples of adjective free advertisements or Marketing campaigns?

• How effective are such campaigns? How good is the brand recall? For what products/services are such campaigns best used?

• Answer:

  he Swedish vodka band, Absolut is one of the rare companies which has two such campaigns: 'Absolut X' and 'In an Absolut World'. Both these campaigns are long running campaigns and have produced many iconic advertisements. In fact the 'Absolut X' campaign has been running for 22 long years and has more than 1500 creatives to its credit (source: http://knowledge.wharton.upenn.edu/article.cfm?articleid=629 ) I have included a few sample creatives of these campaigns: Now, coming to the answers to the sub questions within the context of Absolut vodka campaigns. IMPACT: Source: http://knowledge.wharton.upenn.edu/article.cfm?articleid=629 Caveat: The usual disclaimers that go with sales attribution Best Products and Services that this is best applicable for Categories with less differentiation: There is not much difference between different brands of Vodka and hence there are not too many adjectives that can be used. The only one that comes to my mind is distillation perhaps (Smirnoff - triple distilled) Luxury brands: There are instances wherein the products are juxtaposed (which serve as latent adjectives) e.g. PS: Several Omega have adjectives mentioned, so I am not sure whether this is a one off case or is it the Bond effect.