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What is the role of marketing in society?

Affiliate Marketing: What role has Affiliate Marketing played relative to overall Online Marketing?

  • Specific data on the percentage of overall online marketing spending/revenue that is currently attributed to affiliate marketing. How has affiliate marketing revenue/spending changed over time? What is the future of affiliate programs?

  • Answer:

    I think there are several factors in play here: What your product or service is. If you sell something that has low conversion across the board and usually has a longer sales funnel (i.e.multiple touches to the customer before an acquisition occurs), then your affiliate channel will not heed to many results. attraction to your affiliate program: Do you have active affiliates? Are the commissions competitive based on your industry? These play a major factor in success of your program. I have seen in certain industries that affiliate traffic (if properly managed and has high performing affiliates) makes up 30-40% of there total acquisitions per month.

Taylor Barr at Quora Visit the source

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