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What do people in marketing actually do?

What case studies are available about Agile marketing? How do you show people the value of Agile marketing?

  • I understand the concept and value of Agile marketing and I think it has a great future, but I'm curious to know how many marketing teams/agencies/organisations have already implemented Agile marketing practices. What case studies are available on this topic? What sort of results should a marketing team expect to see? Are there any 'must read' resources?

  • Answer:

    I work at a consulting firm that conducted a year of research and interviews on Agile for CMO's. WE put out this CMO Agenda on Agile for Marketing and how it's working for several large companies. Lots of testimonial quotes and advice. http://www.cmgpartners.com/thinking/cmosagenda

Mary Edwards at Quora Visit the source

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You must know about 2 main stream companies in software professionals, one is British telecommunication and other is Philips.›Now, after realizing the problems, “Philips” and “British telecommunications” realized that agile is the best approach to accept the change. ›In order to collaborate the line of business and technical knowledge- agile was accepted. In order to check the feedback, and welcome the changes- agile was accepted. Sprints and short cycles were needed to get the best end results. As the productivity was going negative so was agile chosen. There was a wayward direction of goals. ›The value of products was low and cost was high. This was a result of the companies who followed agile and got results. You may refer to https://henryharvin.com/course-category/6/Agile-Programs

Kamal Chuttani

Apart of Software Development,Agile has very rapidly expanded it’s boudaries and entered the field of marketing.There have been cases where the companies have implemented agile in parts,and as a whole as well.You can find several case studies,but the following one provided by PwC regarding the effect of implementing agile methodology,used by a fortune 500 company can clear your concepts regarding AGILE & MARKETING.https://www.pwc.com/us/en/advisory/business-strategy-consulting/assets/agile-marketing.pdf

Rohit Singh

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