What is brand activation?

What is brand activation?

• Answer:

  Hi, I am Haseeb (Media & Research Associate) Forvil Cosmetics (Pakistan) What is brand activation? Answer Below the line activities has now turned to Brand Activation. To activate a brand in the minds and hearts of consumers while deploying different channels. this is a brief definition and this is what i understand Brand Activation Haseeb Brand activation is a process that starts with a very lucrative idea of making your targeted consumers to try your product and it ends with the repeat purchase by the same consumers. Hamid Brand Activation Manager Reckitt Benckiser Pakistan Hi Haseeb A more descriptive answer for what is Brand Activation can be given as Follows. Brand Activation a relatively new "term" in the industry. It's pretty simple really; it's all about bringing the spirit of brands to life. The objective of Brand Activation is to make brands active in their markets, building their reputations along with results. Most fundamentally, brand activation contributes in creating trust between the customer, the society and the brand (i.e. company). And trust is one of the key factors to create loyalty between consumers and brands. Faraz Khan Client Services Manager Marketing Works (Pvt) Ltd Pakistan, UAE & Saudia Arabia