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Is there a good SMTP service to send bulk emails (or other solution?)

  • Is there a good SMTP service to send bulk emails (or another good solution for sending bulk emails, using the tools I already have, rather than a service like Mailchimp?) I have a couple of email lists I use to promote local events. The lists are in the range of 2000 to 3000 people. I've been assembling the names on these lists for several years, through a mix of different ways: Sometimes people sign up on a paper email list at events, sometimes they email and ask to be on the lists. Everyone who is on the lists asked to be on them, and unsub requests are, of course, respected quickly. I send emails to these lists in a couple of ways: Sometimes just using my regular email client (I use Thunderbird, and my email provider is Fastmail). More often, I use a script I wrote a very long time ago in ColdFusion, that is hosted at The Small Business Authority (formerly Crystaltech.) The thing is, most ISPs are not set up to encourage people to send 2000 or 3000 emails in a short period of time: They throttle the sending, or in some cases, temporarily shut down your account if you send too many messages. I tried Mailchimp, and it's a great service, but it requires, at least for now, too many changes in how I do things: It has its own list management, its own rules about how to send, etc. Re-arranging all my lists to happen in Mailchimp is a lot of work that I'd rather not do, at least for now. I'm wondering if there is some SMTP service that I can sign up for that will allow me to send 2000 - 3000 emails without causing a lot of hassles. Something where I could allow be to continue to use my existing tools, without stressing the SMTP servers at my regular email provider, or web host. Does anyone have any recommendations for services like this? There are plenty out there, but it's really hard to judge which ones are good. Some criteria I'm looking for: 1) Ideally, a very simple solution that does not require a lot of change to how I already do things. 2) Ideally, not too expensive (less than $50 a month, I'm hoping) 3) A reasonably reputable and reliable company to deal with. (This is the hardest thing to judge on my own, and why I'm asking the green rather than just googling). 4) If the solution could help a bit with list management, deleting addresses that bounce, reducing the percentage of messages that get tagged as spam, that would be great, but not totally necessary. Any help much appreciated. Thanks!

  • Answer:

    Mailchip offers SMTP service through http://mandrill.com/, their transactional email service. More info http://help.mandrill.com/forums/20689696-smtp-integration. Basically you can set up your current mail clients to point to the mandrill server, and your outgoing mails will get sent out through mailchimp's architecture.

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Other answers

I use Mandrill personally, but Amazon SES was another option I looked at: http://aws.amazon.com/ses/faqs/#24

dyno04

http://sendgrid.com/ is another transactional email service. It sounds like you would fit in their cheapest plan which is $10/month. They have a Web API or you can just use their SMTP server which should probably work with your existing setup.

burnmp3s

Look into Amazon SES. I haven't used them for large-scale campaigns, but I did some testing in their sandbox and found them easy to use. The APIs are solid if you'd like to do a little programming, and I have used their SMTP interface with Thunderbird without much trouble.

catalytics

Mandril is a good choice, SendGrid is fine for lower throughput. SES is going to be a lot more change than you want, I think. That said, the way you do things now isn't really a good way to do it, because you're not actually sending transactional emails. You're sending bulk emails. At some point you should really just bite the bullet and spend the hour it's going to take to convert your lists to Mailchimp (or whatever). When an organization I volunteer for did with a similarly sized list that we used in a very similar way, we discovered that virtually all of the "changes" were changes to things we should've been doing anyway (like providing a one-click unsubscribe and handling bounces intelligently). Also, be cognizant of the cost involved in switching to a different provider. It will not be zero cost (in terms of time). There will be hitches and snags and other hang-ups. It'll take more time than you think it will, possibly by several orders of magnitude, and then you're still going to be using the wrong tool for the job.

toomuchpete

DYN.com has some services and I've been a fan of them for a long time.

phearlez

I haven't used either, but Heroku recommend http://www.mailgun.com and http://sendgrid.com/.

schmod

I do something similar .. have an email list of 3300 people for our organization. I selected http://elasticemail.com .. it's $.001 per email sent, so each run of 3300 is $3.30 .. which seems like a good deal.

duncantuna

Or get a VPS, you'll be able to send as many as the pipe(/VPS) can send.

Brian Puccio

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