How can internet advertising be made better?

What kinds of advertising options should a new internet startup offer its customers and how should they be priced?

• What kinds of advertising options should a new internet startup offer its customers and how should they be priced? I'm starting an online service targeted at beer enthusiasts, and we're considering offering advertising to the industry. I'm trying to build some revenue model scenarios based on advertising options and rates. Specifically, I'm looking for help deciding what advertising options to offer and how much to charge for each, likely on a CPM basis. What advertising options are typical, and what are typical CPMs for a site targeted at a fairly niche audience like ours?

• Answer:

  I would definitely do AdSense. If you lay out your targeted placement information with good detail, you'll naturally get some good ads that way. I'd also make some occasional "sponsorship" posts highlighting a product or service (specific brewing equipment brands would be a great one). You'll gain traffic by people searching for that specific product as a side benefit.