What marketing techniques help maximise sales?

How can I get more exposure for my music?

  • Help me expose myself! How can I get my music heard? About 6 months ago, I released my second album, which has received some excellent feedback from press and listeners (including Sean O'Hagan of Stereolab and High Llamas). I have it available on CD Baby, iTunes, Amie Street, last.fm and whole bunch of other music download services. Some of my tracks are on Podsafe Music Network and have been used in 10 or so podcasts. I have had several tracks do pretty well on Garageband (one track has been in the top 20 of the indie-rock genre for 5 months and is currently in round 3 out of, I think, 4 rounds). I have sent it to terrestrial and Internet radio stations. The result so far has been, well, minimal. I get no comments on my website and, if I have any fans, I don't know about them. I have made less than $20 on digital downloads and have sold 10 copies of the album through CD Baby -- 6 of which were to my mom. Thanks, Mom. Despite this, I still feel very good about the music and think it is deserving of fans. It's not for everyone, but I believe that a certain (small?) percentage of people will really love the stuff. The challenge has been getting it in enough ears that that small percentage becomes meaningful. I'm not looking to sell a zillion copies of this, my second album; If I sold 100 and made some fans out there, I would feel pretty thrilled that I had taken a significant step forward in my music career. Actually, at this stage, the fans are more important than the sales. Between selling 100 copies to people who disappear and selling zero but getting some kind of buzz going, I'll take the latter for sure. So, the question is, where are my resources best spent? I know I could do more cold mailings, but the effort to return ratio on that has been pretty abysmal. What if I was going to spend a little money on -- I don't know -- a radio promoter? A publicist? A something else? What's "a little money," you ask? Well, I'm really not sure. Depends a lot on the potential for return, the risk, etc. $1,000? $5,000? Honestly, I don't even know what's a reasonable ballpark. Please share things that have worked for you, guerilla marketing techniques, crazy ideas that pop into your head, etc. I won't self-link here, but my website is in my profile if you want to hear what the music.

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It won't cost you anything to put some stuff on http://www.jamendo.com/en/, too.

flabdablet

And I think giving away free CDs potentially cheapens your product somewhat. Give stuff away for free on the internet, but charge people a couple of bucks for a CD (assuming it looks nice, which it should).

ludwig_van

toilet door graffitti I know of a lot of venues who don't appreciate this and I doubt it will do you much good.

ludwig_van

Thank you for so much great feedback and many actionable ideas! I have some work ahead of me -- in particular, have to get back in performing shape and get some gigs!

SampleSize

I'm from pal park, so I know the area. I'm pretty sure you can find a place to play, since that seems to be the prevailing advice. The Borders in Fort Lee is always looking for people to play there. And I know that LOCO (Livingston's Own Concert Organization) at Rutgers is always looking for people.. But yeah, probably the best way to get more hits is to play around the area

carpyful

Give the music away - free mp3s, free CDs, whatever. Then sell your next album, once you've built a decent following.

reklaw

You could send your CDs to http://www.pandora.com/.

Martin E.

Don't waste your money on a publicist or a radio plugger at this point. You've got no story or following behind you and the money will just go to waste. You need to build up a fan base and maintain a relationship with those people and the best ways to do that today are through the internet and playing live. I'm of the school that says giving away your music is a good idea at your stage. I was reading yesterday about a band that has a box of CDs beside the stage when they play live. Fans are invited to take one for free and if they feel so inclined, to put a small donation in the box. Many people leave a buck or two which in the end is the cost of manufacture anyway so you're not going to lose much money here (certainly less than hiring a plugger). The upside is that many of those people will probably give your CD a listen. That's what you're trying to accomplish. Make sure you have a mailing list and hand out flyers at your gigs that display your web address. Update your website every day if you can to encourage people to return to the site. Give away MP3s on your website as well and keep track of the site traffic so you can see if it's growing. That should be your start. Create and build a relationship with fans and keep them hooked. If you're successful in that, you can then look to press and radio.

gfrobe

Don't forget that your friends have friends, who they will make come to gigs. So invite everyone you know, every time (actually handing them a flyer definitely helps). If they like it, they will be back, especially if you can offer an incentive (such as offering to share your rider, if you get one, or covering the door charge for a few of them). When you get a gig, use MySpaz to advertise it. Definitely seconding the film thing— a lot of student film makers are in dire need of good soundtracks, try putting up posters offering your services at the local film school. Send out your CD to any contacts you have. A good (if not totally legal/recommended) way of getting your name known amongst local music afficionados is toilet door graffitti. Every dive in my town that plays to upcoming bands has a motherlode of graffitti on the doors, walls, floors and ceilings of their bathrooms, all of it saying "so and so is the best band EVER! so and so is HOT!! I want so and so's babies!" blah blah blah. Be outrageous with it, and have fun coming up with different ways of pretending you're a teenage girl who loves the band. it'll get your name noticed by those who go to gigs at least! NB: IANYL and I do not endorse this action in any way. Aherm.

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