How do you edit your company's Wikipedia entry?

On submit - I notice jessamyn seems to be suggesting you be honest about your identity. That will bite you in the ass. Just my opinion. Know what bites more? Someone finding out the company edited its own page anonymously and then said someone telling people the company was being sneaky and dirty. Whether the person is right or wrong, now it certainly doesn't look up-front. Wikipedia is full of (no offense) nerds with nothing better to do than figure this shit out. Don't give the Internet Detectives something to figure out, and all they can say is that you publicly made changes to your entry.

For anyone reading this in the future: I do not speak for Wikipedia or the Wikimedia Foundation; I'm just another editor (as I write). But much of what has been written above is not going to help you get resolution. Wikipedia actually has a range of recommendations for dealing with problems for article subjects. First and foremost, http://en.wikipedia.org/wiki/Wikipedia:COI unless you can cite an independent source such as a newspaper article. (Nevertheless, simple adjustments of minor facts, such as the year a company was founded, will rarely be disputed if there is a citation, regardless of independence. But see below.) Second, post a notice about the problem on the article's Talk page. Be upfront: "I represent Widgets, Inc. and there is an error about our lawsuit against Gizmos Worldwide. It never went to trial and was settled out of court for an undisclosed amount." Third, if you have a serious problem with an article (e.g. libel or copyright), or if the other methods have not worked, consider contacting Wikipedia (that is, the Wikimedia Foundation) directly. The http://en.wikipedia.org/wiki/Wikipedia:Contact_us/Article_problem page will have updated information on how to do this. At this writing all such communication with the foundation is entered into a ticketing system called http://en.wikipedia.org/wiki/Wikipedia:OTRS. An appropriate person from the Foundation (generally a volunteer http://en.wikipedia.org/wiki/Wikipedia:Administrators) will contact you back and discuss how to proceed. For instance, an administrator might remove libelous information, nominate an article for deletion, or "stub" an article with http://en.wikipedia.org/wiki/Wikipedia:NPOV http://en.wikipedia.org/wiki/Wikipedia:V. That OTRS action is not something that ordinary editors are likely to challenge, in contrast with editing the article yourself. In particular, if you DO edit a page and you ARE reverted, do not get angry or defensive. Just bring it up on the Talk page. The less confrontational you are, the more likely you are to win over suspicious editors. Finally, if you do choose to edit, avoid marketing language as if it were radioactive, and stick to the bare facts as much as possible. But I really recommend you skip this for anything that might be challenged, such as positive or negative claims (i.e. subjective opinion).

The hell with the "rules". If it's really just factual corrections, no sensible person will care. People who spend lots of time on Wikipedia are anything but reasonable.

You could also always retain legal counsel. The Wikipedia Board will bend over backward immediately, in a noncountermandable http://en.wikipedia.org/wiki/WP:OFFICE move.

Don't put too much effort into it, because it'll probably be deleted within a few months anyway.

You are not not not suppose to edit your own entry. Period. This isn't strictly true (in fact, it's not for this particular case). If there is something that is factually incorrect (like your company's founding date, location, CEO, etc.), you're allowed to change it.

Just go ahead and fix it, with sources. The hell with the "rules". If it's really just factual corrections, no sensible person will care.

Who will it not look up-front to? General public Googlers? Or a tiny bunch of panty bunching gits? The panty-bunching gits that will fight you to the fucking death in an edit war for the next six months, because they're not busy running a company. Seriously, there's no reason to be sneaky here. Zero benefit.

1) Hit the talk page first 2) CITE SOURCES. As others mentioned, they love sourcing over there now.