What is the difference between a marketing plan and a strategic plan?

What is the difference between a business plan and a marketing plan?

  • Answer:

    A business plan is a document which can be used internally and externally to make stakeholders aware of the company status and future plans. A marketing plan is usually a document for internal use only and the content depends on the marketing orientation of the company - it can range from simply a promotional plan, to a detailed analysis of the market and the strategy to exploit any opportunities using the marketing mix.

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