What is the difference between a marketing plan and a strategic plan?

What is the difference between a marketing plan and strategic marketing plan?

  • Answer:

    This really depends on your definition of marketing. If you're simply talking about a promotional plan, this has primarily a tactical focus. However if you're working for a marketing focused business, a marketing plan is synonymous with the business plan and contains the higher level thinking behind the decisons - this is a strategic plan.

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