Corporate sales training jobs?

Jobs in Sales Training

• Answer:

  The consumer-salesman relationship is a tenuous one. Shoppers often find the buying process distasteful and fraught with financial danger. However, a well-trained sales staff can overcome any issue and produce results that will make both employers and customers happy. Sales training is particularly important in enterprises in which trust is the primary issue, such as the automotive, banking and insurance fields. For those with a strong sales background and skills in such niche industries, a career in sales training may await. Automotive Sales Trainer Strong product knowledge and negotiating skills are requisite for a car salesperson. However, the ability to sell yourself and your business may be the most important. There is an entire niche in the automotive industry geared toward training sales personnel. Many trainers are provided by the car manufacturers, but there is a plethora of independent training companies as well. Most trainers have extensive background in car sales, management and finance. Automotive car sales trainers teach neophyte sales staff the fundamentals of the sales process, such as the initial greeting and how to ask for the sale. They address customer service and how to garner repeat business and generate referrals. Trainers work closely with the dealership to not only train staff, but also offer ideas to increase sales, grow financial services and improve after-sales operations. Insurance Sales Trainer Insurance may be one of the most difficult products to sell. While most consumers will admit it's necessary (and sometimes required by law), it's not a sexy product and often conjures up negative images (death, accidents and natural disasters). Consequently, insurance salesmen must be at the top of their game and possess a skill set that can differ from other selling niches. Those who train them must have an extensive background in the industry, with an eclectic knowledge of the many products and a proven sales track record. Many insurance companies provide in-house training, and jobs can be found there, but there are private companies and individuals that offer seminars and products that are designed to train insurance sales personnel. A good sales trainer will adapt his or her presentations to fit industry changes, such as the advent of the Internet, while still addressing fundamentals such as finding leads. Financial Sales Product Trainer Selling financial products such as stocks and securities becomes more of a challenge in trying economic times. Consumers can be wary of Wall Street and its byzantine methods of operation and unique lexicon. Those who train financial product sales personnel must have a diverse background in the industry and strong knowledge of its myriad products. They must be able to work with insurance companies, securities firms, mortgage companies and banks. They use training tools such as videos, workshops, customized in-house programs and seminars to prepare neophyte financial product sales personnel. They will address customer prospecting, sales presentation skills, and telephone techniques, teach students to overcoming objections and close the deal. Retail Sales Trainer Many consumers will tell you that the most frustrating aspect of a shopping experience is lack of customer service. Cavalier, untrained sales staff can cost a retailer thousands of dollars. And, to further complicate things, retail is constantly changing -- techniques that were successful yesterday may not be today. Successful retailers, from Neiman Marcus to Sunglass Hut, employ professional retail sales trainers to make their on-floor personnel more professional and successful. Trainers will teach retail staff step-by-step selling processes, goal-setting techniques and help develop a better store culture. These trainers need strong backgrounds in retail sales and dynamic personalities to convey strategies. However, many of those strategies can be employed for a broad range of retailing types.