Deals (Daily, Group and Other): Groupon is heralded for their sales training, what sales techniques are they using & how are the pitching their proposition to merchants?
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Has anyone been through their or any other group buying sites sales training program? Apart form basic sales, rebutalls and marketing training what area's & techniques do they recommend focusing on when selling to merchants?
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Answer:
I dunno what Grouping is doing with its be training. But @Timbates is right, a justification calculator is required to explain the full economic impact if a deal. If you haven't created your own excel sheet calculator you can take a look at the one on yipits blog to guide you in building your own. Christopher Telles MarketVouch | Daily Deals for Business http://WWW.marketvouch.com
Christopher Telles at Quora Visit the source
Other answers
There are a number of concepts and techniques being developed for the Daily Deal sales person. The concepts revolve around product or service, price, volume, etc. There are techniques that address selling against the 800lb Gorillas in this space. Negotiation is a key aspect of the deal business and is very important in developing your deal inventory. The use of ROI calculators or value based concepts are in full use.
Tim Bates
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