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Should a company with multiple related mobile apps have a website for each product or one company website that contains all the products?

  • My company currently has one mobile app on the market and plans to create multiple related apps in the future. Many of those interested in our first product would also have an interest in the products we create in the future. Is it better to build a single company website that contains sections for each product or build one website for each app along with a company website? Some tradeoffs that come to mind: A single company website would help build the company brand and allow potential customers to view our various products, while a distinct website for each app may allow for building a stronger product brand/identity.

  • Answer:

    No brands. One brand. Trade offs: one brand (company) vs. many. Tell me, how many brands do you know have more significant sub-brands? GE, Proctor? Maybe. But wait... Car brands, surely Ford or GM is better known for their cars right?? Um... So, startups: basecamp, 37signals... I like the GE, P&G implications! What did it take to build those brands?? I'm out of ideas Wait!! Game companies! So you have World of Warcraft and Blizzard (right?)... What else is Blizzard because I know Blizzard, my money is there. So...? Zynga? I know there is a cool gaming brand that looks industrial with the silhouette of a city... Oh! Call of Duty, right? That's a Battlefield brand isn't it? Am I really wrong? Disagree with me... Maybe... Microsoft? I know Windows, Word, IE, Clippy. But hmmm... Microsoft is where my money's at. Ok Tongue in cheek aside. Should you have many brands because people love and know those? Or focus on one. Pretty clear to me.

Paul O'Brien at Quora Visit the source

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One company website. Individual sub-web-pages for each related app. Within each product page, you'll have enough space to formulate an individual brand and infuse it with sufficient identity. I think the Big Mac has a substantially different product identity from the Big Breakfast or the Chicken McNuggets or even the Happy Meal, yes? Paul O'Brien is right, despite the rather confused answer. One brand. People recognise one brand from ten products more than they recall ten brands on ten products from one holding company -- nobody'll remember the holding company anyway. One final advantage is that all your products are closely related and possibly synergistic -- featuring them all on one webpage makes it easier for the items to dovetail. Even if you built individual sites you'd want to cross-link anyway, so why waste the opportunity to brand?

Darren Foong

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