Can you evaluate overall how politicians engaged in the 2008 or 2012 Presidential campaign have integrated their marketing message?
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Answer:
A study revealed 2012 Presidential Republican primary candidates relied heavily on social media to get their messages across, empower voters and raise money. Newt Gingrich has mastered Twitter, Ron Paul reigns on YouTube and Mitt Romney has a holistically integrated social campaign. Overall they did a good job of utilizing social media.
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