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What are the current content marketing trends in US and India?

  • Hi All, I am doing a research on content marketing. Any help will be appreciated. My questions are: How content marketing is evolving in the US and in India? What are the current content marketing trends in US and India? What is expected to take place in content marketing 2-3 years from now? Thanks, Nikhil

  • Answer:

    Content marketing is becoming more and more interesting - from a 140 character tweet, to status update on facebook or linkedin, to blogs, contributed articles, whitepapers, videos, infographics and more. It is always a challenge to create great content, but once you do it, it takes a little bit of effort to package it in interesting ways (as above) and promote it to your target audience. I am increasingly seeing smart marketers doing this with great success. It is hard to say what will be the landscape 2-3 years from now. Look at the success of Pinterest and you can see an interesting trend where now brands are promoting boards/pins online. In my opinion, definitely more visually appealing packaging of great content will always win - we might see some more new formats coming up based on use of technology like location based, just in time content etc.

Shrikant Latkar at Quora Visit the source

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More and more, India is emerging as a country that not only assists content marketing efforts abroad, but builds home-grown companies (e.g., Infosys and Wipro) that stand out for their own content marketing efforts.

Justin Belmont

It all depends on business to business or service to service. Well most of the companies are taking services from digital ad agency. As agencies are having many clients, contacts in various vertical. So it is pretty easy for them to promote. Blogger outreach campaigns, Sponored Content ads, Content Marketing, Digital PR, Guest Blogging, Backlink Services etc are few trending services in US. Well i have come across with a site called http://www.xpedientmedia.com/?utm_source=content+marketing&utm_medium=organic&utm_campaign=quora Its an online advertising agency, I found it very useful.

Jordarn Muller

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