What are general B2B strategies?

What new strategies can we implement for doing Online Marketing of our B2B business?

• Answer:

  I think it's important to infuse personality into B2B interactions, particularly across your social media channels. At the end of the day, people are going to feel more comfortable doing business with a human being as opposed to a logo. is one brand that I think does this phenomenally well. Their recent press release was the perfect pairing of humorous and informative: http://www.seomoz.org/dp/big-news-memeified They repurposed some of the year's most popular meme's to playfully announce $18M in funding. At , where I am social media manager, we also try to adopt an approach that is both friendly and knowledgable. We encourage B2B clients who want to engage their customers with our product to do this as well. For example, PC World used a SnapApp to create a "What Networking Manager Are You?" Personality test aimed at their target audience: http://www.pcworld.com/rc/cisco/quiz.html