How can I split duplicate and unique content on a page for SEO?
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As an example, child pages have duplicate content from parent page, and also unique content (eg 'men's jackets' parent with product info, 'men's marmot jackets' child with product info and company info) I want the duplicate content only to be seen by google on the parent, not the child. This will stop the child being penalised for having duplicate content (as per my understanding of duplicate content!). But i want the child's unique content to be 'visible' to google, so that the page appears in longtail searches for 'men's marmot jacket'. My problem therefore is that I don't want to 'no index' the child page, nor insert rel=canonical for the whole page either, as the child will then get no credit from google. Is there any way I can 'no index' or rel=canonical only certain (duplicate) sections of the child page (in my example, the jacket product info, but NOT the company info)? Otherwise, is there anything totally obvious we're missing here? Our site has a lot of dynamically created content, and so this is not something we can implement manually on each page. Does this make sense?
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Answer:
If you have absolute unique URLs for the pages, you could use Meta Noindex robots on them to exclude them on the page. If not, you could use the parameter filtering from within Google Webmasters Tool console to filter them off.
Mani Karthik at Quora Visit the source
Other answers
Hey there, We saw your question and decided to feature it on LunaTV, our weekly Q&A Show. Basically, Reid says that you're sort of in trouble when you want to have both kinds of content on one page - you can't. He goes over a few ways to get around it, some easier than others, that might help especially with the situation you're describing. Take a look and let us know if you have any questions! Cheers, Dan
Dan Wilkerson
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