Does the price of an engagement ring matter?

Why does ring size not affect the price of an engagement ring?

  • When ordering a diamond engagement ring either online (http://Bluenile.com, for example) or at a jeweler, it seems that the size of the actual ring (the band, not the stone) does not affect the price of the ring. For example, a 0.5-carat ring with a certain 18k gold or platinum setting costs exactly the same whether it is size 4 or size 13, even though the size 13 ring uses a lot more gold/platinum and should hence be more expensive. Does anybody have an explanation for this?

  • Answer:

    Part One: Basic breakdown of the cost of a ring The greater part of the value of a gemstone or a diamond engagement ring lies in the stones. A portion of the cost goes to the labor of making the ring. The metal part (whether it is gold or platinum) only accounts for a small part of the overall cost of the ring. The more costly the stones are, the less significant the cost of the metal becomes. Part Two: Profit When you go to a retail jeweler to buy a ring, whether it is to an upscale one or to a discount website, the retailer still makes a profit. The anticipated cost of a bigger finger size has already been factored into the cost of the ring. The average finger size for an American woman is a Size 7 (varies from country to country). Some clients have smaller than average finger sizes and some have bigger than average. Once in a while, there are requests for decidedly different finger sizes, but those requests are usually rare and do not impact the overall profit of the company. Part Three: Customer satisfaction A good retailer view their clients with long term relationship in mind. Even though the engagement ring is usually a one time sale, but if the client is happy with the quality and service, they may become your best word of mouth advertiser. An engagement ring is a luxury item, and the retailer is not going to nickel and dime  their clients to create a distasteful experience if the cost of the extra metal does not impact the bottom line in a significant way.

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Keeping things simple, and in concise with your question, the pricing of larger finger sizes is not something that many online retailers will account for. They will build in a standard price for a ring mount in the chosen metal for each diamond size. This can even be the same across different ring designs, which simplifies the pricing process. The variation of weight with finger size of any mount will be fairly negligible and only much larger finger sizes will carry a noticeable weight difference. At Serendipity Diamonds, we price the ring mount within the calculation according to the weight of the exact ring mount design, setting size with a premium only for the larger sizes (Q+) where a noticeable weight difference will be found.

Mark Johnson

It does, but in the case of the mentioned Blue Nile and any other mainstream / high-street jeweller who sells diamonds in off-the-shelf semi-mount  settings, the difference in the metal weight is so small and re-sizing  or using the correct mount size is so simple, that it is just easier for  the vendor not to maintain price lists for the size matrix. Remember,  in case of an engagement ring, the customer is buying a diamond with  retail premium set in a standard mount setting, which costs a fraction  of the diamond. There is no design, craft or expertise involved in the  process. The simpler - the better. So, yes, size doesn't really matter  for all these commercial, standard jewellery pieces with diamonds.  However, it does matter for more complex rings - like eternity rings,  which is impossible to re-size, or designer pieces where the size will  require to cast a new mold.

Catherine Weir

Custom jewelers will price their goods to size.  Mass production jewelers most likely average the prices across the most common sizes and either charge more for sizes larger than their norm or less for those smaller than their norm.  I know at least two manufacturers that our store deals with that does this for engagement rings and wedding bands.

Bryan Cavitt

Ring size usually makes no difference when it comes to the prices of engagement rings, since the metal portion accounts for only a small part of the overall cost. Mass produced rings have their prices averaged, while some custom jewelers will price smaller sizes just a little below average and larger ones just a bit above. Here at https://www.worthy.com/, ring size doesn’t affect the price of an engagement ring at all, since all rings are sold at auction and the market alone determines the cost.So, what really determine the price of an engagement ring? There are a few factors. First of all, the center diamond or gemstone is a huge factor. Side stones are also a consideration; the better quality they are, the more the ring is likely to cost. Sometimes brand name makes a difference, and of course the type of precious metal that’s used in crafting the ring’s setting and band also impacts price. Finally, much of the cost associated with an engagement ring comes from retail overhead. It’s very expensive to maintain a storefront and provide employees with fair compensation, so part of the money you pay for a retail engagement ring goes into costs like these.

Cara Katzew

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