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What is a bounce rate and where do we use it?

What is a typical bounce rate for a mobile application that exclusively offers Facebook as the means for authentication and makes it necessary for use?

  • Specifically, I'm curious as to the percentage of users who decline to authenticate to a mobile application when the only option is to sign in or authenticate using Facebook (no email option, no create a username option, no Twitter, etc.).

  • Answer:

    I've seen 15% to 25% ...You must be signed in to read this answer.Connected to FacebookConnected to TwitterConnecting helps us surface content that is relevant to you. We'll never post without your permission.  Complete Your ProfileFull NameChecking...EmailChecking...PasswordChecking...By clicking "Create Account", you are indicating that you have read and agree to the .

Anon User at Quora Visit the source

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For apps where the value proposition isn't clear up front or it's not abundantly clear why Facebook connect is necessary to use the app (i.e. it's not an inherently social app or game you use with friends), the bounce rate is typically between 30-40% although I've seen as high as 50% bounce rates. I've actually had the opposite experience from the other answerer as I've observed higher bounce rates when Facebook is used for games relative to apps. Feedback has been that people don't like associating their real identity with an activity that may be seen as frivolous / time-wasting and prefer having avatars / usernames in a gaming-specific network.

Mariya Yao

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