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What is Google advertising?

What's the willingness of tech companies like Google to explore alternative advertising options to broadcast e.g. digital out of home networks etc?

  • What's the willingness of tech companies like Google to explore alternative advertising options to broadcast e.g. digital out of home networks etc?   Does anyone have leads or thoughts on whether companies like Google and Apple are willing to look at other forms advertising that mimic broadcast but provide more targeted reach e.g. cinema, digital out of home etc?

  • Answer:

    They are willing infact they already do. Google in London have  run a number of  DOOH  campaigns on digital 6 sheets and currently have a long term holding on the large format digital boards on Old Street roundabout and in Old Street Tube station.  Apple have a fairly extensive OOH campaign all around London.

Martin McCully at Quora Visit the source

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