How does Apple market their products?

How does Apple market its products in China?

  • Does the bulk of the marketing buzz just come from the US?  Are there local ads?  What's different about Apple marketing in China?

  • Answer:

    I'll let someone answer more effectively who really understands Apple's China marketing. One thing I can tell you having spent 5+ weeks living in Shanghai this summer is that at least for the segment of the population that can afford Apple -- it's everywhere.  Even without being carried by the largest carrier. People line up 50-100 people deep every single day. The Apple stores are everywhere and bigger than the ones we have here on the moon.  Apple marketing is very sophisticated in China, at least as sophisticated as it is here.

Jason M. Lemkin at Quora Visit the source

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