Is there a way to sell New York City apartment leads?
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There are marketplaces for selling mortgage leads, but does anything exist formally or informally to sell leads for applicants seeking housing. Say a user visits a 3rd party apartment site like streeteasy and wants to inquire about a particular unit, is streeteasy selling this lead?
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Answer:
Sell them to ... brokers? For rentals or sales? And for how much and on what terms? An unqualified "lead" has little or no value in the real estate market. Brokers who represent tenants and buyers would likely pay for "qualified" leads (those actually ready, willing and able to buy or rent); but these generally come from other brokers and are paid in the form of a referral fee, which requires a broker's license to receive. If the service providing the "leads" was a licensed brokerage firm, and the leads could be qualified in such a way as to result in connecting a buyer or tenant with a licensed agent to represent them in a sale or rental, then selling (or referring) leads to brokers and agents can be a very, very lucrative (and largely untapped) market. Selling leads directly to owners or landlords would probably not be a worthwhile endeavor.
Bruce Feldman at Quora Visit the source
Other answers
Experts have gone through several factors that may give an indication about selling or buying apartments in a specific time period. It has been found that people living in Manhattan and planning to sell their apartment, the month of March may be considered as the best season. This is also indicated in the statistics available in this regard. During the summer and spring seasons, a kind of selling and buying frenzy is perceived in the real estate sector. Whether supply or demand, the listing is posted during the peak season. This way, sellers will be able to stay way ahead in the season, which is already fiercely competitive. In a nutshell, the best month of buying or selling apartments is March. At this time, though, the market rates are quite low, it still offers a way to get close to the asking price.In Queens and Manhattan area, the demand increases during April and the boroughsâ inventory witnesses a marked surge in the month of June. Thus, the listing is done during the month of March. In Brooklyn, properties can be posted in last weeks of February to early March while in the Bronx, this activity is done during April.Sellers who are looking to make a kill while selling their apartments should put their apartment on the market latest by spring or early summers. This is the best time to get multiple offers. Statistics proved that when the apartments are listed a little late, like August, the offers seem to drain up and the chances of apartments getting sold reduces considerably. Many times, simply awesome apartments are also left unsold. Thus, a lot depends on timing. The numbers collected from various real estate experts clearly indicate that a lot depends on the timing of the listing and it varies boroughs wise. The warmer months are always best for the real estate activity. Besides listing the apartments at a correct time, it is equally important to mention its main features in the listing so that the chances of it getting sold increases. Plying up these features help in leading to just a short time on the market.
Raven Terrance
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