What's the difference between brand and generic strategy?

Brand Strategy: What is the difference between Blinq Media and Vitrue?

Both companies market to Facebook Ad Campaigns. Both use Ruby on Rails. Is there a difference between these two companies?
Answer:

BLiNQ is almost entirely a product company - they are an approved Facebook ads API vendor (http://developers.facebook.com/adsapivendors/) and their Facebook Ad Manager helps maximize Facebook Ad effectiveness by finding the best combinations of image, title, copy, etc for very narrowly targeted demographics. Vitrue has a broad focus, with a recent history of offering more full-service Facebook solution development for big brands (iTunes, Best Buy), but product efforts focus around content management tools for Facebook tabs, as well as other engagement solutions.

Rob Kischuk at Quora Visit the source

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