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What Niche is best to Start with for Niche Marketing?

What is the difference between Niche Marketing and Mass Marketing?

  • What makes Mass marketing different from Niche marketing... ?

  • Answer:

    Niche marketing refers to specialized products or services that answer to the need of a relatively limited target ( compared to mass marketing). Moreover, consumers of niche produits relate to each other (by their hobbies, financial means, location... Or else) Mass marketing is more focused on the consumer need to fulfill than the consumer type to target. The target is often wider and less precise. To make it very simple : a pen is a mass marketing product, while a pen especially designed for left-handed belongs to niche marketing.

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Niche marketing (blue ocean strategy) refers to catering the needs of specific market. For example, selling golf equipment. Therefore your market is composed of gold enthusiasts and professional golf athletes. On the other hand, mass marketing (red ocean strategy) refers to targeting the primary, secondary even the tertiary market. A good example of this is selling FMCG. Therefore, it caters to almost all.

Cody Charles Deegan

There was a time when most marketers thought that the only way to sell  products or services on a large scale was to sell to the mass market.  Unfortunately, in today's multi-segmented society, the old approach of  appealing to everyone is practically the same as appealing to no one.  Market segmentation, or what is often called niche marketing, is one of  the only practical means of selling your business by effectively  identifying the market you want to appeal to. In mass marketing, the focus is normally on  attracting as many customers as possible. While in niche marketing it is  all about getting that particular group of society to like your  product. Mass marketers focus on high sales at low prices while niche marketers focus on high sales at high prices. Many http://www.goniche.co.uk/ are mainly in demand for the people who are looking to promote their business to their targeted customers. And Niche marketing are really very effective for any business. Thanks

Ruth Belmont

The difference is size and theme: a niche is a small group of people with a common theme, for instance a common hobby or trait. Niche marketing is marketing focused on this small group, which in practice asks for specialization. You can see people with racoons as a pet as a niche market. Mass marketing is aimed at the public in general.

Edwin Vlems

Niche   Marketing is an Ecommerce Marketing strategy that narrows down the target   audience to a very limited boundary. In comparison to Popular Marketing, this   approach for Ecommerce websites helps the businesses sustain even in times of   cut-throat competition in the field and Mass marketing is more focused on the   consumer need to fulfill than the consumer type to target. The target is   often wider and less precise. We have a detailed study on Pros and Cons of   Niche Marketing at http://retailemall.com/blog/go-niche-or-popular-with-ecommerce-online-marketing/

Sukh Kaur

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