What area in e-commerce  / local commerce / coupons is still open for new startups to grab?

In any business you must focus on the pain points of your potential customers. In local commerce space you have two types of consumers- sellers and buyers and you must satisfy both in order to get enough traction. Sellers pain points: No particular platform to reach out to potential buyers- There are a lot of startups who promote deals and coupons for local retail stores but unfortunately they miss the target and the chances of reaching potential buyers become very less. Technology to connect with loyal customers- For small and medium size retailers there is no such technology to help them connect with loyal customers. Consumers pain points: Product Selection- more than 95% population still buy from local retail. For them it becomes tough to analyze among various products/models and decide which one to buy. Store Discovery- Once they decide what to purchase, they don't know where to buy from. Track real time price- Prices are dynamic, they keep changing. Users should get real time price when they are looking to buy the product. These are the major pain points I came across and believe one should must focus in these areas, though there can be a lot of other opportunities as well which can be targeted to build a successful business. http://www.instano.in/is somehow trying to address the above mentioned problems, you can try searching for products and get real time price from nearest retail stores. Download app fromhttps://play.google.com/store/apps/details?id=com.instano.buyer. P.S. I am one of the co-founders !