What tools are out there to help small businesses understand google analytics?

My suggestion, "Don't be obsessed with Data!". Try to find actionable data and then optimize the site accordingly. You can easily understand some metrics/dimensions such as Visits, Bounce rates, Keywords etc. The most important thing would be Goals and Funnels. If Google Analytics goals and funnels are more technical for you, use PadiTrack (http://paditrack.com). You can also apply some segmentation at Paditrack without any hassles. Thus, you'll be able see which traffic source is good or what set of keywords are helping more sale.

I've created a fair bit of content on this including a beginners guide and an 8 part email course all free you can check them out below if that helps: http://inform.ly/actionable-analytics-for-small-business-free-email-course/ http://inform.ly/actionable-analytics/ There's also a lot of good stuff up at http://blog.kissmetrics.com on Google Analytics

Its is not always understand how to understand GA as much as what some of the metrics it is tracking. We wrote a blog post about this a few weeks ago: http://www.switchfast.com/switchfast-blog/2011/7/25/4-web-traffic-metrics-you-need-to-know.aspx