What is the International Typographic style?

What are good books/examples/resources of Swiss-style graphic design?

  • From Wikipedia: The International Typographic Style, also known as the Swiss Style, is a graphic design style developed inSwitzerland in the 1950s that emphasizes cleanliness, readability and objectivity.[1] Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named.[2]

  • Answer:

    http://www.aisleone.net รข€” a clean design blog, featuring lots of Swiss design examples.

Dmitri Moruz at Quora Visit the source

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The books about Oderm...

Marcus Tonndorf

Here is a useful blog post on applying Swiss-style to websites. http://www.smashingmagazine.com/2009/07/17/lessons-from-swiss-style-graphic-design/

Aaron Krane

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