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Did Facebook buy Face just to shut it down?

• Looks similar in motivation to the Instagram acquisition. Did Facebook see Face as a competitor in the image space? Were they just tired of people having so much control over their Facebook images (Face worked based on your Facebook friends)? From http://face.com/: http://Face.com has been acquired by Facebook, and as part of this process, we need to close up existing products and services so we can focus on new products at Facebook. We're working with http://Face.com developers to transition as we wind down support for our APIs — for more information please click here. If you use the KLIK app, the app has been removed from the iOS app store, and we have more details here on how you can download your data before the app is shut down.

• Answer:

  They usually want to integrate Face's back end technology (especially the people who work on that) into their own platform, but "Face" users and its standalone product has no more value for Facebook.